Co-architected DCLI's enterprise design system, establishing a shared visual language and component library adopted across product teams. Served as lead designer on the MyDCLI customer-facing app, driving end-to-end UX from discovery through delivery. Designed Zenon, an internal operations tool built to streamline key workflows across the organization. Mentored junior and mid-level designers through critique sessions, design reviews, and hands-on pairing. Pioneered the integration of AI-powered design tools — including Figma Make and Claude — into the team's workflow, accelerating ideation and production velocity.
[ MAR, 2025 – CURRENT ]
Founded and built the UX Department from the ground up, establishing foundational processes and frameworks to support a user-centered design approach across the organization. Introduced and standardized user testing protocols, leveraging AI-driven tools to enhance efficiency and accuracy. Developed and implemented a comprehensive design system for Covered's Lead Management System, ensuring consistency and scalability across the platform. Interviewed, hired, and managed a full department of UX designers.
Wells Fargo · Woodforest · Carfax · NerdWallet · Truist
[ APR, 2022 – OCT, 2024 ]
Led UX strategy and execution for high-profile partners seeking custom Salesforce integrations. Collaborated with stakeholders to understand business objectives and user needs, delivering actionable design recommendations that optimized user flows and interface layouts. Applied a user-centered approach to create intuitive, responsive experiences across web and mobile platforms.
Nissan · Jiffy Lube · Dell · ADP · Ivy Tech · Roche · Becton Dickinson · Givaudan
[ AUG, 2019 – APR, 2022 ]
Led implementation of ADA compliance guidelines across internal programs and applications, collaborating directly with development teams to integrate accessibility features including keyboard navigation, screen reader compatibility, and color contrast adjustments — ensuring full AA and AAA standards compliance. Facilitated cross-functional communication between UX and Development, establishing regular touchpoints and shared workflows that increased UX involvement throughout the entire product lifecycle.
[ JAN, 2019 – AUG, 2019 ]
Led creative direction for Lowe's Production Design team, owning homepage design and weekly visual treatment. Drove the modernization of Lowe's Genesis Checkout System — developing personas, journey maps, and spearheading in-store A/B testing to gather real-time feedback. Collaborated closely with developers to consolidate multiple design systems into a unified, token-based system, and created the branding and design for Lowe's "Backyard" design system, including an internal design system website used across the entire org.
[ OCT, 2015 – JAN, 2019 ]
Designed and enhanced FoodLion.com in collaboration with the Marketing team, contributing to user-friendly interfaces and seamless navigation. Created component specs and variants for Adobe AEM implementation, designed marketing emails, and built new platform features including online ordering, a recipe portal, a wallet system, and a rewards card system.
[ AUG, 2013 – OCT, 2015 ]
Created home brochures, photographed properties, and managed web and magazine listings. Designed advertisements for both web and local print. Developed a more efficient Adobe InDesign workflow for listing management that saved significant hours of production time across multiple magazine runs.
[ MAR, 2010 – AUG, 2013 ]
