500Cal was created to be the first restaurant with a full menu, all under 500 calories. I took the idea further by creating an app that would revolutionize the way we order food and cater especially to those who are oftentimes too busy to stop for a decent lunch. 500Cal creates a rustic, yet bright and inviting atmosphere to accentuate the fresh and cuisine.
Login and ordering process screens for the 500Cal App. With this app, you can place an order for immediate pickup, schedule a pickup, or even schedule your meals for the entire week. The idea behind this app is to cater to busy professionals who normally don't have the time to stop for lunch, much less a healthy lunch. The app utilizes the bright and frsh colors of the brand, as well as a flat-style design paired with rustic, inviting imagery that accentuates the brand.
A simply designed login screen for the 500Cal app! Upon first opening of the application, a signup link will be added below the sign in button. Alternatively, the sign up button will appear by failing to login or dragging up from the bottom of the screen.
The menu screen offers a featured/promoted area, as well as links the various categories of the menu.
The item screen shows for each individual item you pick, allowing you to customize the toppings, etc (if applicable).
Advertising mockup tailored to be featured in busy downtown areas. This large display is meant to grab the busy downtown professionals, whether they are walking down the street, or even in their offices!
Magazine add design. The idea behind this advertisment is to combat the myth that healthy food does not taste good.
Magazine add design 2.
Various cup designs featuring all original typography and original patterns.
To go bag design with all original typography!
Early moodboard for inspiration.
Infographic for business plan and market research.
Early logo exploration in full color and black and white.